You can continually improve your experience of selling online (ขายของออนไลน์, which is the term in Thai) or shop count. We identified the most prevalent mistakes by comparing online retailer successes and failures. You can use this list of common mistakes as a benchmark to evaluate the success of your online store. To improve your online store, follow this tutorial.
Common Mistakes Made By Online Stores
The website homepage does not have a “Shop” button
Include your organisation’s online store in your site’s main navigation to ensure people can easily find it. This will make it easier to convert casual browsers into prospective buyers.
No Incentive To Go To The Online Shop
Our job as digital marketers requires us to think creatively to increase website traffic. However, we must also examine our methods of attracting customers to the online shop once they arrive.
Not Mobile-Optimised
A bad customer experience can ruin your relationship with prospective consumers. Therefore, your website and business must be mobile-friendly. The mobile user experience is distinct from the desktop user experience, which may suggest your visitors are on the go. Making your site mobile-friendly may improve its search engine rating.
No Unique Selling Point
Firms differ in what they offer and in the ideals they uphold. These same principles are what will set your store apart from the competition. For instance, to convey a more meaningful message to your clients, you should indicate within your online shop when selling online (การขายของออนไลน์, term in Thai) that all proceeds are reinvested into education programming or artist development.
Not A Single CTA
Place calls to action above the fold of the website to increase the store’s conversion rate. Incentives to take action include time-sensitive sales (purchase by X date), limited editions (only available until X date/until stocks last), free delivery (buy now when you spend £50), and 15% off your first order (sign up to the mailing list, etc.).
No Curated User Journeys
Approximately 93% of people who buy online have said that the aesthetics of an online store are very important to them when making a purchase. The same holds for brick-and-mortar stores: every aisle is thoughtfully laid up to lead the consumer through the store and even to the checkout, where they can find inexpensive, little items for upselling. Just like when visiting your website or online store, visitors anticipate a carefully crafted experience.
Conclusion
There is much uncertainty in online trade, as in any business. In the end, the success or failure of such a venture depends on many things. Luckily, there are many other people’s blunders that you may study when you launch your online store. The ones listed above are among the most prevalent and also among the most costly.
